TUDOR is the Official Timekeeper and Now a Contestant of the Bol d'Or!

TUDOR became the official timekeeper of the prestigious Bol d'Or sailing race on Lake Geneva for the third time in 2025. But this year, the brand's involvement has gone even deeper: TUDOR is participating in the race with its own boat for the first time. Summer in Geneva doesn't officially begin until the Bol d'Or starts. Rooted in the Swiss Romandie tradition, the event sees the lake shores filled with spectators watching hundreds of sailboats race across the horizon of Lake Geneva.

TUDOR has become the official timekeeper of this exciting race, but this year the brand's involvement is even more profound. TUDOR now has a boat in the race: the stylish 10-meter racing boat Psaros 33. The boat will be raced by Fred Moura, an experienced sailor focused on victory. Despite it being the boat's first race, Moura has high hopes for this competition.

TUDOR’s long-standing partnership with the Swiss team Alinghi Red Bull Racing, which competes in the America’s Cup, has allowed it to forge a natural link with competitive sailing at the local level.

The race took place on Lake Geneva between June 13-15. Keep your eyes peeled to see the special TUDOR design on the water!